About TOUCHBeauty · Since 1999

Beauty technology,
made personal.

Thoughtfully designed devices for your everyday rituals. A little time for yourself, made beautifully simple.

Three women holding TOUCHBeauty beauty and hair-care devices

Friends enjoying their beauty routines with TOUCHBeauty devices

Our beginnings

British roots.
A world of possibility.

Founded in the UK in 1999, TOUCHBeauty began with an electric eyelash curler. That early spirit of invention grew into a wider collection of beauty and personal-care devices.

Today, we bring together technology and thoughtful design to make everyday beauty rituals feel more personal. From your morning routine to a quiet evening moment, there is space to care for yourself in your own way.

From an idea to an international brand

What guides us

Considered in every detail.

Beauty technology should feel at home in your life. These are the ideas behind our approach.

01 / PURPOSE

Technology with intention

We start with everyday care needs, bringing curiosity and considered engineering to the devices we create.

02 / DESIGN

Designed for real life

Form and function belong together. We value the small details that make a device a pleasure to use and to keep.

03 / YOU

Your routine, your way

A moment of self-care should be yours. Explore the tools that fit your interests, your pace and your daily rituals.

Design, recognised

Beauty in the thinking.
Care in the making.

TOUCHBeauty product designs have received recognition from Red Dot, iF Design and Japan’s Good Design awards.

For us, considered design is more than how something looks. It is the relationship between the technology inside, the way a device feels and the role it plays in a daily routine.

Recognition relates to selected product designs across the brand’s history, not every device in the UK collection.